Pricing & plans

Primer alternative

Routing and failover without a low-code workflow project.

Primer offers a sophisticated low-code payments workflow builder aimed at large merchants optimizing a complex processor stack. NeverDown skips the build: you connect the accounts you hold and get health-aware routing and failover immediately, at a flat price.

NeverDown vs Primer

Same orchestration. A fraction of the cost.

Primer uses enterprise commercial terms — substantially more than NeverDown's flat monthly rate.

Feature
NeverDown
Primer
Starting price
$499/mo flat
Enterprise contract
Setup model
Connect & route
Low-code workflow build
Automatic failover
Built in, sub-second
Configured per workflow
High-risk vertical focus
Purpose-built
Generalist / enterprise
Independent system of record
Included
Not the focus

How Primer is built

A strong platform — for a different buyer.

Low-code, still a project

The visual workflow builder is powerful but expects a team to design, test, and maintain the payment logic over time.

Enterprise commercial model

Primer targets scaled merchants, with commercial terms to match rather than a simple flat monthly plan.

Optimization over survival

It's designed to squeeze approval rates for merchants who are already stable — not to keep a high-risk account alive through terminations.

Why merchants pick NeverDown

Built for high-risk survival, priced for growth.

No workflow project to staff

You don't need engineers maintaining a low-code payment graph — routing and failover work out of the box.

Priced for growth-stage merchants

A flat $499/month plan instead of an enterprise agreement sized for very large volume.

Survival, not just optimization

We keep you processing through freezes and terminations, which is the problem high-risk merchants actually have.

Stop betting your revenue on one processor.

Bring the accounts you already hold. We'll route across them, keep an independent record, and keep you processing through the next termination event.

V1 onboarding · Stripe, Authorize.net, NMI, Maverick Bancard